So google have rolled out a number of updates over the last few months and I have to say It is really making me laugh how much these SEO types are losing their mind in my office.
Lots of misinformation and uncertainty "IS IT E-A-T?!" NO ITS THE SOCIAL SIGNALS! NO ITS THE ANCHOR RATIOS.
Its making me chuckle in the board meetings. "dont they have a million dollar a year budget to test for this stuff?" I think to myself.
Anyway, apart from these updates it seems google are also dropping their social media platform next year *shock*